new generation BRZ helps deliver strong february results for Subaru
Subaru sales for February totalled a strong 3,151 units, up an impressive 19.4% for the month and still representing positive (0.2%) growth year-to-date; in a market up only 1.6% for the month and down -1.5% year-to-date.
Sales success for Subaru throughout February was led by Forester, which achieved its best start to the year (February year-to-date) on record, with last month contributing an impressive 1,258 units (up 24.7% for the month and a 22.2% increase year-to-date). Forester sales success outstripped the segment which grew 15.4% for the month and only 5.7% year-to-date.
Excited customers continue to take delivery of the new generation Subaru BRZ, with last month’s 80 deliveries (up 70.2% for the month and a 185.5% increase year-to-date) delivering the best February result for the sports coupe on record.
BRZ’s success is even more notable considering the segment is down -13.9% for the month and -29.9% year-to-date.
XV contribution to overall Subaru sales results were 1,007, up 75.1% for the month and 25.2% year-to-date in a segment that contracted -1.6% for the month and -1.9% year-to-date.
Blair Read, Managing Director Subaru Australia, said: “In a challenging environment, we are delighted that so many new Subaru’s continue to make their way into the driveways of our loyal Australian customers.
“We are thrilled that the overwhelming support of the new generation BRZ has delivered the best February on record for Subaru’s sports coupe; and that our SUV range continues to capture the hearts of Australian families.
“We must express our gratitude for our dealer network that have helped the brand achieve such a strong start to 2022.”